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Design · Strategy · AI

We fix
brokenproduct
experiences.

We find what's broken, understand what people actually need, and help you build what works — faster and smarter.

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Panama City, PA
UTC −5
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What we do

Three ways
to work
together

Every engagement starts with the same question: what's the real problem? From there, we work in the mode that makes the most sense for your business, your team, and your moment.

01

Fractional Design Leadership

You get a senior design mind embedded in your team on a monthly retainer. Strategy, process, team coaching, and execution, without the full-time hire.

Monthly retainerStartups & scale-upsRemote
02

AI Integration Sprint

A focused 4 to 6 week engagement to integrate AI into your product or design workflow. We deliver a tailored framework, tool ecosystem, and 90-day roadmap your team can actually execute.

Fixed scope4 to 6 weeksProduct & design teams
03

Product Build

End-to-end product design for new ideas or broken experiences. UX research, interface design, interactive prototypes, and a handoff package your developers will thank you for.

Project-basedFull UX/UIPrototype to handoff
How we work

The diagnosis
comes first.

1
Week 1

Business Understanding

We learn your business model, your market, your team, and where the friction lives. No assumptions, no templates.

Discovery brief
2
Week 1 to 2

Problem Mapping

We map the full experience: user journeys, jobs to be done, pain points, and the moments where value leaks.

Journey map + JTBD
3
Week 2 to 3

Problem Definition

We synthesize everything into a clear, prioritized problem statement. This is where most teams discover they have been solving the wrong thing.

Problem statement + priorities
4
Week 3 to 4

Proposal and Execution Plan

A solution approach with clear scope, timeline, and success metrics. Not a deck to file away, a plan you can start Monday.

Execution-ready proposal
Selected work

Real problems.
Real results.

A selection of engagements across industries and scales. Every project starts with the same discipline: understand the business before touching the design.

01
Telecom · Super App · Caribbean

Super App — Caribbean Market Expansion

Led product design for a super app deployed across Panama, Puerto Rico, Jamaica, and multiple Caribbean islands — integrating telecom services, digital payments, commerce, and entertainment into a single platform serving millions of users across diverse regulatory and cultural contexts.

Super appCaribbeanMulti-marketProduct design
02
Banking · Fintech · Panama

Banco General — Digital Banking Portfolio

Contributed to design across multiple product lines at Panama's leading private-capital bank — from exterior banking and cash management to host-to-host infrastructure, private banking, personal banking, and Yappy, the bank's peer-to-peer payments app that became one of the most adopted fintech products in Panama.

Banking UXFintechP2P paymentsYappy
03
Telecom · AI Integration

AI-First Design Framework for a Multi-Country Telco

Designed and delivered a company-wide AI integration framework for UX, CX, Product, and Research teams, including a 90-day activation roadmap and tool ecosystem strategy, in response to a CEO-level mandate.

Framework designAI strategyMulti-country
04
SaaS · Product Concept

SOVA — AI-Powered In-Store Sales Intelligence

Conceptualized and prototyped an AI listening tool that auto-fills sales forms, extracts client intent, and surfaces real-time recommendations at the point of sale. Built to demonstrate how AI can be embedded into legacy sales workflows.

Product designAI/MLPrototype
05
Research · Data Visualization

Digital Behavior Study — Jamaica

Transformed a 260-respondent, 13-parish research study into an interactive data visualization platform, surfacing behavioral patterns by region with scroll-triggered charts and a Caribbean-native design language.

Data vizResearch designInteractive
06
Brand · Web

Brand and Digital Presence for a Service Business

Full brand identity and website design for a Panama City service company, from positioning and visual system to a conversion-optimized web presence built to attract and qualify new clients.

Brand identityWeb designPanama
Get in touch

Let's talk
about your
problem.

Not sure what you need yet? That's fine. Start with the problem. We'll figure out the right engagement together.

design@jerag.com Panama City, Panama Available globally, remote-first
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